The Goat was fed From a pure PR perspective, it was a great move. Lots of good feeling towards Reading FC as a result.
However, football clubs are not brands yet and I was a bit uncomfortable with what I felt was a bit brown-nosey and completely unnecessary. It had nothing to do with our club and felt it was a move that inspired my biggest hatred, forced grief sharing. Grief is a personal thing, dealt with in personal ways and I've got no feelings either negative or positive towards Hillsborough as I don't know enough about it. Now I'm being made to feel like I "have to" care about something I don't.
The other thing that irks me in terms of it being a PR stunt is the precedent it sets. Will we now play "glory, glory Man Utd" on the anniversary of Munich '58? Will we play the Italian national anthem on the anniversary of Heysel (which was more akin to "murder" than "incompetence/tragedy" at Hillsborough), Will we all wear the white flowers of Yorkshire to commemorate those that died at Bradford's Valley Parade in 1985? No.
You really need to see the difference between Hillsborough and some of those other events you mention.
None are more worthy than any of the others for remembrance, but the events of this week have brought the tragedy into the general consciousness, and there was no harm at all in marking once more those who lost their lives at that football match.