Have I made a big mistake?

[Dirk Gently]

But surely it makes more sense to have the option to get those funds in and then choose how it is spent, than not have them at all?

Especially if that £2.5m extra is purely profit as opposed a high percentage of the £50m is to cover the costs of running the club.

It could be that from that £50m we've only got £10m or £5m 'profit' which is put aside to improve the squad. If we then rake in an additional £2.5m we've boosted the profit and transfer kitty by 25 or 50%.

That has to help.

That £2.5M assumes all they buy is a ticket. Get them hooked and there'll be programmes and refreshments - and most importantly replica shirts, Reading World subscriptions, etc etc - all the stuff that football in the 21st century is all about.