Dirk GentlySchards#2Dirk Gently For the same reason as all the other times it's been discussed - it's not our money we'd be giving away.
In cup games the admission price is agreed between the home and away teams, and shared between them and also the FL (in the League cup it's 45% to each club and 10% to the FL "pool").
So even if we said it's a tenner for the game and were able to get the away team to agree to that (highly unlikely as it costs them!) we'd be committed to giving away 55% of £10 for each STH - this benefit would legally need to accounted for as being made available to all STHs, not just those who bothered to turn up.
So that's a cost of £49,500 to be handed over on ST sales so far - and that's before we even get to VAT liability and the way HMRC might question why the ticket price is reduced and insist on VAT being paid on the "normal" ticket price. Increase the ticket price to £15 and we're talking about handing over £74k+.
So less than £10 per season ticket holder then, with the possibility that we do not have a home game either, in which the gesture would cost nothing.
and were able to get the away team to agree to that (highly unlikely as it costs them!)
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