Thou Voice http://www.readingfc.co.uk/page/NewsDetail/0,,10306~176564,00.html
Due to the structure changes at Reading FC the club has recognized that a lot of season ticket holders have incorrectly evaluated the clubs position this year.
The clubs targets for the forthcoming season is not to win the Championship or even a play off place, but to consolidate their position mid-league as there is no target in moving forward for this season or the next five years.
The object for this period is to “cut the cloth” so that the club is running more efficiently as a business and competition in the league and any cups is a secondary target.
Based on road map, the club is responding to people that had renewed their season tickets in the first wave under the belief that the club was in active competition this year – it is not.
For the next two weeks, anybody who brought a ticket during the first wave “Early Bird” scheme is eligible for a full refund as the club accepts that they did not make the direction of the club known.
To get your refund please visit the ticket office in person where you can redeem your season tickets and seat position.
All refunds will be returned onto the purchasing credit card.
Great post, I love it.