http://news.bbc.co.uk/2/hi/business/8282962.stm
Coca Cola's deal with League ends
The Football League and Coca Cola have decided not to extend their sponsorship deal beyond the end of the current 2009/10 season.
Coca Cola began its partnership with the Football League in 2004 and signed a three-year extension in 2007.
A joint statement said they were holding talks about continuing some sort of commercial relationship.
The League said it was "in discussions with a number of companies about the title sponsorship opportunity".