Victor Meldrew I used to run a boys' team in Ringwood (about 25 years ago) and had an evening at The Dell when Shilton and McMenemy's son took a coaching session.
Out of our 16 boys only one wore a Reading top (obviously my son) but surprisingly bearing in mind it was only about 15 miles away there was only one Saints top.
Most of the boys followed their dads' teams.
Incidentally when I was at school many years ago everybody interested in football followed Reading but most had a top level team that they were interested in as well.
Nail on head. The kids follow their dads team.