StrandedFiNeRaInStranded Bigger potential audience on a Saturday evening.
You sure about that? most people go out on a saturday night. Most people are relaxing after work on a wednesday.
Didn't say bigger potential UK audience - opens up the US TV market.
It's actually for the far east market - means they don't have to worry about work the next day having stayed up to 3am in the morning to watch it.
From a Western Europe perspective, as much as you might think Weds eve would get the higher figures, Sat night is still the primetime slot, and will deliver bigger audiences. You can always go out after the match finishes - people will plan evenings around it if they are that way inclined.