They should be offered as tickets via school (incentives for achievement or whatever), so a group kids and their PE teacher or something. Not kids and their parents. In my opinion. Militant season ticket holders can piss off if they have a problem with that set up.
I think it's great to many kids just sit at home watching footy on TV without any experiance of what a live game is like. If only a handfull beg there parents they want to go again then it's been worth it. I believe the children are our future teach them well and let them lead the way.