roadrunnerWycombe Royalroadrunner Could be a lot worse to be honest. At least they're making money from naming rights that supports their ambitious spending.
What naming rights? It is now named after their owners so there is no income associated with this.
The Thai duty-free company owns the Championship club via Asia Football Investments and is already the Foxes' main shirt sponsor.
But King Power have now become the club's new stadium naming rights partner too, taking over the rights from Walkers.
"The announcement of King Power's further support to Leicester City is tremendous news and once again underlines the commitment the owners have made to the club," Leicester's chief executive Susan Whelan told the club's official website.
That doesn't back your argument up that they are paying for the rights - even if they do, it goes straight back into their pocket