Everton

[No Fixed Abode]

Adidas dropped Liverpool due to lack of European Football. HTH.

[Sanguine]

Adidas dropped Liverpool due to lack of European Football. HTH.

Win for both sides of the deal then.

[YateleyRoyal]

Adidas dropped Liverpool due to lack of European Football. HTH.

Not really got anything to do with being self-sufficient though does it?

[No Fixed Abode]

Adidas dropped Liverpool due to lack of European Football. HTH.

Win for both sides of the deal then.

Warrior had to stump up more money as global sales of Liverpool replica kits/official sportwear have plummeted. So the % from sales Liverpool have lost due to years of decline, have been partially made up with more money from Warrior.

Warrior are keen to promote their brand over here, so are using Liverpool as an advertising exercise. All the top clubs only want the major global brands of Nike or Adidas.

In a season or two, you will see some even smaller Premier League teams and some Championship teams in the Warrior brand. It's the new Pony or Jako.

[6ft Kerplunk]

Warrior had to stump up more money as global sales of Liverpool replica kits/official sportwear have plummeted.

Not sure thats how ecomonics works Kes.

[Sanguine]

Adidas dropped Liverpool due to lack of European Football. HTH.

Win for both sides of the deal then.

Warrior had to stump up more money as global sales of Liverpool replica kits/official sportwear have plummeted. So the % from sales Liverpool have lost due to years of decline, have been partially made up with more money from Warrior.

Warrior are keen to promote their brand over here, so are using Liverpool as an advertising exercise. All the top clubs only want the major global brands of Nike or Adidas.

In a season or two, you will see some even smaller Premier League teams and some Championship teams in the Warrior brand. It's the new Pony or Jako.

I'll happily engage with your 'bant', Kesmond, but it becomes impossible when you write illogical stuff like this.

[No Fixed Abode]

Warrior had to stump up more money as global sales of Liverpool replica kits/official sportwear have plummeted.

Not sure thats how ecomonics works Kes.

Adidas had an offer on the table which reflected shirt sales and Liverpool's global brand
Liverpool wanted more money, think they're bigger than they are
Warrior willing to stump up more dosh than Adidas, despite the likelihood of not making any profit from kit sales to promote their brand on a bigger global scale.

[6ft Kerplunk]

So Warrior outbid Adidas and Liverpool took the biggest offer on the table.

[Sanguine]

I think being the 6th highest selling replica kit in the world, Warrior know the Liverpool brand is a good thing, hence paying the club £25m a season.

And sales of Liverpool's kit have not 'plummeted'. 900,000 a season to 2009, 810,000 a season to 2012.

[stealthpapes]

So its not just on Coalition Central that people fail maths and economics forever. Good to see.

[No Fixed Abode]

I think being the 6th highest selling replica kit in the world, Warrior know the Liverpool brand is a good thing, hence paying the club £25m a season.

And sales of Liverpool's kit have not 'plummeted'. 900,000 a season to 2009, 810,000 a season to 2012.

a loss of 90,000 shirt sales.

90,000 x £35

£3.15m

[Sanguine]

I think being the 6th highest selling replica kit in the world, Warrior know the Liverpool brand is a good thing, hence paying the club £25m a season.

And sales of Liverpool's kit have not 'plummeted'. 900,000 a season to 2009, 810,000 a season to 2012.

a loss of 90,000 shirt sales.

90,000 x £35

£3.15m

'Plummeted' was utterly wrong, Harold.

How rattLOLed are you by Liverpool having the most lucrative shirt sponsorship deal in England?

[No Fixed Abode]

:| So Warrior outbid Adidas and Liverpool took the biggest offer on the table.

Liverpool get a smaller % of from shirt sales with Warrior. The initial deal which looks good on paper, isn't that great. More money up front, less money in the long run.

[Sanguine]

:| So Warrior outbid Adidas and Liverpool took the biggest offer on the table.

Liverpool get a smaller % of from shirt sales with Warrior. The initial deal which looks good on paper, isn't that great. More money up front, less money in the long run.

What are the respective percentages?

Of course, your point is wrong anyway. The deal secures £150m 'up-front', but unlike in the Adidas deal, Liverpool control sales of all non-branded merchandise, and can open shops wherever they please, which is expected to double the take from the sponsorship deal.

[Sanguine]

lol @ Kes

Currently, kit manufacturer adidas has the rights to sell the club’s products abroad. The Reds only receive a percentage of sales and they have been restricted from opening up club stores.

But the deal with Warrior, which starts in June, only covers the playing and training kit, leaving Liverpool free to promote their other merchandise wherever they want and pocket all the revenue generated.

“Our business is split in two,” explained Reds managing director Ian Ayre.

“We have what you call kit, the branded products, the stuff the players wear and that’s the part of the business that the deal with Warrior covers.

“In our existing deal, there have been some restrictions in terms of the other unbranded, fashion-based products we sell. That sat within our deal with adidas in certain lines and in certain markets.

“In our new deal, we have complete control of that. We will still work with Warrior, but we will have a much wider opportunity. That area of the business currently represents 50% of everything we generate so we still have another opportunity to develop similar kinds of revenues and that’s what encouraged us.”

[Vision]

:| So Warrior outbid Adidas and Liverpool took the biggest offer on the table.

Liverpool get a smaller % of from shirt sales with Warrior. The initial deal which looks good on paper, isn't that great. More money up front, less money in the long run.

If shirt sales are plummeting as you seem convinced about then it's a blinding bit of business surely?

[No Fixed Abode]

lol @ Kes

Currently, kit manufacturer adidas has the rights to sell the club’s products abroad. The Reds only receive a percentage of sales and they have been restricted from opening up club stores.

But the deal with Warrior, which starts in June, only covers the playing and training kit, leaving Liverpool free to promote their other merchandise wherever they want and pocket all the revenue generated.

“Our business is split in two,” explained Reds managing director Ian Ayre.

“We have what you call kit, the branded products, the stuff the players wear and that’s the part of the business that the deal with Warrior covers.

“In our existing deal, there have been some restrictions in terms of the other unbranded, fashion-based products we sell. That sat within our deal with adidas in certain lines and in certain markets.

“In our new deal, we have complete control of that. We will still work with Warrior, but we will have a much wider opportunity. That area of the business currently represents 50% of everything we generate so we still have another opportunity to develop similar kinds of revenues and that’s what encouraged us.”

Unbranded stuff makes up a very small % of sales compared to the branded stuff.

[6ft Kerplunk]

lol @ Kes

“In our existing deal, there have been some restrictions in terms of the other unbranded, fashion-based products we sell. That sat within our deal with adidas in certain lines and in certain markets.

“In our new deal, we have complete control of that. We will still work with Warrior, but we will have a much wider opportunity. That area of the business currently represents 50% of everything we generate so we still have another opportunity to develop similar kinds of revenues and that’s what encouraged us.”

Unbranded stuff makes up a very small % of sales compared to the branded stuff.

Its even in the post you're quoting Kes.

[YateleyRoyal]

lol @ Kes

“In our existing deal, there have been some restrictions in terms of the other unbranded, fashion-based products we sell. That sat within our deal with adidas in certain lines and in certain markets.

“In our new deal, we have complete control of that. We will still work with Warrior, but we will have a much wider opportunity. That area of the business currently represents 50% of everything we generate so we still have another opportunity to develop similar kinds of revenues and that’s what encouraged us.”

Unbranded stuff makes up a very small % of sales compared to the branded stuff.

Its even in the post you're quoting Kes.

Can't wait for his comeback to this!

[From Despair To Where?]

Twice as much money up front and improved revenue streams from other merchandise.

I can see why Liverpool are kicking themselves about being dropped by Adidas. It must be little comfort to know that they've only got the most lucrative shirt deal in English football history.