Winchester Royal It's an interesting balance because the market is both captive and relatively small, so squeezing that market seems counterintuitive when you could grow the market with attractive pricing, and then look to capitalise on it once it was at a sufficient level. No use suffocating it and having 400 die hards at every away game paying £50 a ticket, when you could have 1500 paying £20.
The danger is you might get only 450 paying £20. Price isn't the only motivator and is likely to be less effective when the team isn't doing well. The ticket after all is only a % of your overall match day spend.
There is a fantastic amount of performance analytics in the game (Prozone etc) but I'm not aware of much shared / published analysis on ticket pricing even though there should be plenty of data available by now.
